PPC Playbook Episode 21: Ad Extensions, Often Underused and Sometimes Abused


PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 21 features PPC Professionals’ own Dustin Miller to review the use of Ad Extensions and explain which are best suited to create the most impact for your …


Using Callout Extensions: What You Need To Know


Earlier this month, Google introduced a new ad extension which allows you to include additional text with your search ads covering information about your business and the products/services it offers. This new extension called Callouts, gives you the opportunity to …


How to Increase Click Through Rates

Google AdWords Click Through Rates

No matter your business or industry, raising click-through rates for your Google Ads is always a top, ongoing priority for any pay per click expert performing PPC management services for a company. There are innumerable methods and suggestions for improving …