Remarketing ads in Google AdWords allows you to show your ads to people who have visited your site in the past as they browse the Internet. Before you begin writing your remarketing ads, you’ll want to tag pages of your website that complement categories you’d like to promote. For example, if you want to promote computers, you would add a “computer” tag on all of the pages where you sell computers. You would then create an AdWords campaign to show corresponding messages to people who have visited these pages as they surf websites across the Google Display Network, such as ads showing a special offer or promotion on computers.
Remarketing is an incredibly powerful way to increase your return on investment (ROI). It helps you stay connected and engaged with your target audience by showing them highly relevant ads, offers and promotions across the Web. Refine your targeting even more by interest, demographic, categories, or keyword campaigns to further help increase conversions. A good example would be expanding the reach of your salon’s brand by targeting only women between the ages of 18 and 55 who have not previously visited your website, and show them an offer tailored specifically to them.
Next, learn about Image and Animated Ads.