PPC Playbook Episode 19: Conversion Rate Optimization with Tim Ash

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 19 invites special guest Tim Ash, CEO of SiteTuners, founder of Conversion Conference and author of Landing Page Optimization. Listen as the Pros dig deep into the …

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PPC Playbook Episode 18: Do-It-Yourself PPC Audit

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 18 demonstrates a detailed walk-through of each step in the do-it-yourself PPC audit process. Performing an effective PPC audit can offer incredibly important insight into your campaigns …

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PPC Playbook Episode 17: How To Work With Low Search Volume

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 17 presents several solutions to marketing a product or service with low search volume due to lack of demand or low product awareness. The PPC Pros discuss …

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PPC Playbook Episode 16: AdWords Attribution Modeling – Everything You Need To Know

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 16 explains the often neglected, but ever-important Attribution Modeling report in AdWords and breaks down what you need to know. The Attribution Modeling report allows you to …

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PPC Playbook Episode 15: Generate Traffic & Profit Using Facebook Advertising

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 15 guest stars PPC Pro’s own Dustin Miller to examine top performing strategies to generate traffic and profit from Facebook Advertising. Facebook Ad Strategies & Tips Discussed: …

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PPC Playbook Episode 14: 5 PPC Tips You May Not Have Tried

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 14 explains the following five Pay-Per-Click strategies that you might not have tried: Bid on your Brand Keywords – If you don’t bid on your brand keywords, …

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Using Callout Extensions: What You Need To Know

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Earlier this month, Google introduced a new ad extension which allows you to include additional text with your search ads covering information about your business and the products/services it offers. This new extension called Callouts, gives you the opportunity to …

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PPC Playbook Episode 13: Bing Ads Get More “Familiar”

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 13 invites Bing Ads evangelist John Gagnon to chime in on Bing’s recently updated user interface and new features. Highlights include a much faster user interface with …

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5 Chrome Extension Must-Haves for the Savvy Web Surfer

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The savvy web surfer craves efficiency, impressive UX design and aesthetics (to name a few) across all Internet apps. Here are five free Google Chrome extensions that fit the mold. Give ‘em a try today! WikiWand – Give your Wikipedia …

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PPC Playbook Episode 12: Mobile Devices Impact Your Business

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 12 focuses on the impact of mobile devices for your business. The PPC Pros help you understand the difference between website and phone call conversions originating from …

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