Google AdWords 2013 Wishlist

Google AdWords Wishlist

We tend to agree with Search Engine Watch a good amount of the time – particularly when it comes to PPC. That’s why we wanted to comment on one of their most recent articles regarding their pay per click wish …

More

Two Major Keys to Your PPC Success

PPC management

We’ve touched on the importance of the quality of your website in terms of a successful PPC campaign a few times, but today we’re going to delve a bit deeper. Your pay per click management skills may be so impressive …

More

Bing: 5 Optimization Tips for the Holidays

Image courtesy of Search Engine Land

Thanksgiving is right around the corner and Search Engine Journal released the top “5 Bing PPC Optimization Tips for the Holidays.” Many pay per click management companies spend the majority of their time focusing on Google, but paying a little …

More

Google Shared Budgets

Google Shared Budgets

It can be too much for one person to oversee budgets for multiple pay per click campaigns. As a PPC manager, there are times you will find yourself adjusting each campaigns budget more than once a day! Google AdWords just …

More

The Best Tools to Make the Most of Your Paid Social Strategy

Facebook Pay Per Click

We’re taking a break from pay per click management tips today to discuss another online marketing cash cow. Although the controversy over the value of social media marketing continues to divide the ever-growing community of online marketers, there is still …

More

Google Declutters Low-Quality Exact-Match Domains

Matt Cutts Google

Still believe that registering for a domain name that is an exact match for a high-ranking search term is a part of Google SEO 101? Think again. Late last month, Matt Cutts, Head of the Webspam Team at Google, tweeted …

More