ROI-Based AdWords Bid Management for Ecommerce

ROI Based AdWords Bid Management for Ecommerce

One of the most confusing areas in paid search for ecommerce advertisers is bid management. Making sure you aren’t overpaying for keywords, knowing how to increase profits on your best performing keywords and understanding how to interpret conversion data intelligently, …

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PPC Playbook Episode 30: Benefits of PPC for Small Businesses

Small Business PPC Benefits

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 30 convinces all Small Businesses that PPC advertising is essential to the success of their online marketing plan. The Professionals outline each way your small biz can …

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PPC Playbook Episode 29: Local PPC Strategy for Multiple Locations

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 29 presents a detailed plan of action on managing a PPC account for businesses with multiple locations. Dustin and Maria review various local PPC strategies to effectively …

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PPC Playbook Episode 27: January Advertising Opportunities for Peak Travel Season

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 27 invites Google executive, Marco Reginelli, to discuss advertising opportunities for the annual travel spike. This peak travel season runs from January to April due to ski …

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PPC Playbook Episode 26: Wordplay Research for Multiple Meaning Keywords

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 26 unites the PPC Professionals, including occasional co-host Dustin Miller, to share their insight on keyword research strategies for multiple meaning keywords. The more meanings a word …

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PPC Playbook Episode 25: Remarketing 101, Plus Plenty of Pro Tips

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 25 breaks down the process of remarketing, how to set up these types of campaigns to correctly target audiences at each step in the conversion process, and …

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PPC Playbook Episode 24: 4 Ways to Effectively Manage CPA

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 24 reviews Cost-Per-Acquisition (CPA), aka “Cost-per-converted customer”, a key metric in providing a high-level view of your overall campaign performance. The Professionals thoroughly review four interconnected ways …

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PPC Playbook Episode 23: New PPC Features from AdWords & Bing

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 23 introduces a recent update to AdWords allowing for real-time updates to existing ads using dynamic insertion. In other PPC News, Bing launches a new Campaign Planner, …

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PPC Playbook Episode 22: Competitive PPC for the Holiday Season

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 22 prepares your PPC campaigns to get aggressive for the upcoming spike in the holiday shopping season that will continue to run through the end of 2014. …

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PPC Playbook Episode 21: Ad Extensions, Often Underused and Sometimes Abused

ppc-playbook-episode21

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 21 features PPC Professionals’ own Dustin Miller to review the use of Ad Extensions and explain which are best suited to create the most impact for your …

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