Although pay-per-click (PPC) advertising has existed for over a decade, the mere mention of the model to those unfamiliar with PPC marketing is often met with a raised, quizzical eyebrow. Today’s online advertising landscape is more competitive than ever before, and is only expected to grow. Bid-based models like Bing ads and Google AdWords are staple components of the most successful brand’s advertising strategy. Join Web 2.0 by learning all of the latest features and tools of the most popular PPC advertising programs.
With combined experience of over 40 years, PPC Professionals possesses a unique and diverse set of Internet marketing skills. We have proven success improving brand awareness, acquiring new customers and increasing the ROI for our clients.
Having worked with clients in various industries, we have come across countless companies and marketing professionals with no pay-per-click experience. After seeing how difficult it was for people to understand the core concepts of PPC, we decided to create a PPC 101 guide to help those unfamiliar with Google AdWords learn everything they need to know to run a successful PPC campaign.
Our AdWords 101 guide covers all of the fundamentals of Google AdWords PPC advertising, along with detailed instructions and examples of more advanced features. You will learn everything from the basic set up process of an AdWords account and writing great ads to lowering your cost per-click (CPC) and how to use dynamic keyword insertion. If at any time you get confused or need additional assistance, our team is standing by ready to help. Give us a call at (954) 606-5359 or email us at firstname.lastname@example.org and we would be happy to walk you through any part of our PPC 101 guide.