Goodbye, Google Engage. Hello, Google Partners.

What does it mean to be a certified Google Partner and how do you get there? One way is through Google Engage. After you join the program and master Google’s suite of products, you may be eligible to graduate as a certified Partner.

Google Engage is a great resource for SEM, SEO and other online advertisers who want assistance getting the most out of Google AdWords. A new addition to the Google Ads family, Google Engage stands apart from other ambassador programs by catering to smaller agencies instead of larger advertisers.

The program helps PPC agencies master the art of online marketing in order to help their clients succeed in their online efforts. Members get a dedicated AdWords consultant, phone support, both in-person and online training, sales tools, incentives and more. In addition to the basic benefits, Internet marketing companies can apply to become a certified partner through their Google Engage membership.

So what does it mean to be a certified Google Partner? First, you get the coveted “Google Partner” badge to place on your website, which recognizes companies that excel with Google products. It goes without saying that Google’s endorsement is invaluable, and all but guarantees new and/or repeat business.

The Google Partner badge shows both existing and potential clients that your pay-per-click agency or other online advertising agency is trusted by Google. Being a certified Google Partner also means your company will be found by potential clients via your listing on Google Partner Search for the area in which you specialize. You’ll also have the exclusive opportunity to attend special events and trainings, and will be granted access to the latest research and product developments.

Check the Google Engage eligibility requirements and begin your journey to becoming a certified Google Partner!