When you are setting up your GoogleAdwords campaign, there are several factors you must take into consideration to get the best ROI (Return on Investment) for successful pay per click management. One consideration is where you want your Google Ads to run. Through your network selection, you have (3) options to choose from: Google Search Network Only, Google Display Network Only and Google Search & Display Network. How do you know which one is best for you?
Well let’s start with a Google fun fact of the day: Google has been recently ranked as the largest search engine with 900,000,000 estimated Unique Monthly Visitors. With that being said Google AdWords has a Google Search Only is a setting that allows your Ads to be seen only on Google. Now, within this area, you have the opportunity to select “include Search Partners’. This option allows your Ads to run on other search engines like Ask.com and AOL.com.
Now your Display Network Only allows your Ads to only run on a network of websites that display Google Ads, known as Google AdSense. This is typically a less focused approach to displaying your Ads to your target audience. Google Search & Display Network allows your Ads to run on both Google Search & Display Networks.
It is that simple! Even though it seems to be a standard step in setting up your campaign, it is a vital one. Picking your network can be a strategic move for your AdWords Campaign. Making sure you know which option is the best for you to achieve a positive ROI is the best way to start your campaign off right. Still have questions or are in need of PPC experts? PPC Professionals understands the importance of being your your critical online advertising partner, give us a call today at (954) 606-5359 !