PPC: Testing Variations of Your PPC Ads

PPC Terror Alert

High Threat – You’re in Danger of Losing Clicks & Conversions This is part of the PPC TERROR ALERT series that recognizes that PPC managers all share responsibility for effective PPC campaigns, should always be aware of the heightened risk of …

More

The Best Tools to Make the Most of Your Paid Social Strategy

Facebook Pay Per Click

We’re taking a break from pay per click management tips today to discuss another online marketing cash cow. Although the controversy over the value of social media marketing continues to divide the ever-growing community of online marketers, there is still …

More

PPC: Conversion Tracking & PPC Ad Spend

PPC Terror Alert Series

Elevated Threat – You’re in Danger of Losing Clicks & Conversions This is part of the PPC TERROR ALERT series that recognizes that PPC managers all share responsibility for effective PPC campaigns, should always be aware of the heightened risk of …

More

Google Declutters Low-Quality Exact-Match Domains

Matt Cutts Google

Still believe that registering for a domain name that is an exact match for a high-ranking search term is a part of Google SEO 101? Think again. Late last month, Matt Cutts, Head of the Webspam Team at Google, tweeted …

More

PPC: The “Set It & Forget It” Strategy

PPC Terror Alert Series

Severe Threat – You’re in Danger of Losing Clicks & Conversions This is part of the PPC TERROR ALERT series that recognizes that PPC managers all share responsibility for effective PPC campaigns, should always be aware of the heightened risk of …

More

PPC Campaigns and Mobile Devices

Pay Per Click Mobile

How often do you use your mobile phone or other mobile devices? Checking your email, updating your status on one of your many social networks or even just a simple Google search? More than likely, you use your cell more …

More

Optimized Google AdWords Campaigns

AdWords Optimization

Setting up optimized Google AdWords campaigns is not a ‘one size fits all’ process. Each company offers individual products and services, requiring thorough research to reach the ideal target audience. One of my favorite tools is the Search Query Report (Search …

More

Employees Wasting Time at Work?

PPC Consulting

Let’s be honest – the job your boss believes takes all day to complete, really takes an hour or two at the most. As an employee, there are much more “important” things to do; update Facebook, email friends and/or family about …

More

Google AdWords 101 – Keyword Match Types

Google AdWords Match Types

We know you can pick up a copy of “Google AdWords for Dummies” at your local bookstore, but we figured we’d offer an abridged version of one of the most basic aspects of a PPC campaign as a refresher for …

More

How to Choose Your Google AdWords Network

Google AdWords

When you are setting up your GoogleAdwords campaign, there are several factors you must take into consideration to get the best ROI (Return on Investment) for successful pay per click management. One consideration is where you want your Google Ads …

More