PPC Playbook Episode 20: YouTube Advertising – A Beginner’s Guide

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PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 20 thoroughly explores the online advertising route less taken: YouTube advertising. YouTube states it receives visits from more than one billion unique users each month. There are few marketers taking …

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PPC Playbook Episode 19: Conversion Rate Optimization with Tim Ash

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PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 19 invites special guest Tim Ash, CEO of SiteTuners, founder of Conversion Conference and author of Landing Page Optimization. Listen as the Pros dig deep into the mind of the …

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PPC Playbook Episode 18: Do-It-Yourself PPC Audit

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PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 18 demonstrates a detailed walk-through of each step in the do-it-yourself PPC audit process. Performing an effective PPC audit can offer incredibly important insight into your campaigns to improve and …

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PPC Playbook Episode 17: How To Work With Low Search Volume

PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 17 presents several solutions to marketing a product or service with low search volume due to a lack of demand or low product awareness. The PPC Pros discuss several approaches …

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PPC Playbook Episode 16: AdWords Attribution Modeling – Everything You Need To Know

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PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 16 explains the often neglected, but ever-important Attribution Modeling report in AdWords and breaks down what you need to know. The Attribution Modeling report allows you to analyze keywords, ad …

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PPC Playbook Episode 15: Generate Traffic & Profit Using Facebook Advertising

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PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 15 guest stars PPC Pro’s own Dustin Miller to examine top performing strategies to generate traffic and profit from Facebook Advertising. Facebook Ad Strategies & Tips Discussed: Gaining additional website …

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PPC Playbook Episode 14: 5 PPC Tips You May Not Have Tried

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PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 14 explains the following five Pay-Per-Click strategies that you might not have tried: Bid on your Brand Keywords – If you don’t bid on your brand keywords, your competitors will. …

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Using Callout Extensions: What You Need To Know

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Earlier this month, Google introduced a new ad extension that allows you to include additional text with your search ads covering information about your business and the products/services it offers. This new extension called Callouts gives you the opportunity to …

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PPC Playbook Episode 13: Bing Ads Get More “Familiar”

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PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 13 invites Bing Ads evangelist John Gagnon to chime in on Bing’s recently updated user interface and new features. Highlights include a much faster user interface with the ability to …

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5 Chrome Extension Must-Haves for the Savvy Web Surfer

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The savvy web surfer craves efficiency, impressive UX design and aesthetics (to name a few) across all Internet apps. Here are five free Google Chrome extensions that fit the mold. Give ‘em a try today! WikiWand – Give your Wikipedia …

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