Introducing: The High FIVE Friday List! 5 Awesome Productivity Tools Featured On the Most Unproductive Day of the Week

friday-five

High five, you’re alive! Somehow, you managed to survive the stress-inducing powers of 3,000 unread emails, micro-managers that put Bill Lumbergh to shame and counting down the minutes to this very moment. While we’re fairly certain that broaching the subject …

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PPC Playbook Episode 2: Merging SEO & PPC Ideologies

ppc-playbook-episode2

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode Two shows you how to save 20 to 30% on AdWords spend by taking advantage of basic SEO tactics and how to apply it to your PPC …

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PPC Playbook Episode 1: AdWords Account Structure Best Practices

ppc-playbook1

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode One reveals how to properly structure and segment your AdWords account to produce the most conversions at the lowest cost per acquisition. Shane and Maria discuss the …

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Optimizing Your New Google Shopping Campaigns

google-shopping-campaign-optimization

The goal for optimizing your Google Shopping Campaigns is to make sure Google views your products as relevant to your target customer’s search queries. By having target keywords in the product titles and descriptions, it can help Google recognize your …

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Google Rolls Out HUGE Banner Ads for Branded Keywords

google banner ads

Thought the days of invasive, flashy banner ads were over? Think again. It seems Google is breaking their 2005 promise to not allow “[crazy], flashy, graphical doodads flying and popping up all over” on their site. Banner ads are about …

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The Consumer Barometer: How Are Your Customers Making Purchase Decisions?

The Consumer Barometer

Whether you own a strictly online company or a brick-and-mortar, understanding consumer behavior is critical to growing your business. But gaining this information has been a historically challenging undertaking. Enter the Consumer Barometer, the collective brainchild of IAB Europe, TNS …

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Goodbye, Google Engage. Hello, Google Partners.

Google Partners

What does it mean to be a certified Google Partner and how do you get there? One way is through Google Engage. After you join the program and master Google’s suite of products, you may be eligible to graduate as …

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5 Ways to Successfully Manage a Low-Budget AdWords Account

Google AdWords Small Budget

If you own a small or medium-sized business, chances are you’ve been solicited by a PPC company by now. If you entertained it, you likely found out fairly quickly that it isn’t a cost-effective advertising solution for smaller budgets. However, …

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Google AdWords Image Extensions

AdWords Image Extensions

This past June, Google introduced new image extensions designed to allow you to “show” and “tell” with your AdWords ads. Image extensions allow PPC managers to add visual elements to search ads, helping to better and more accurately convey hotel …

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Google Encrypts All Keyword Data

Google Encrypts All Keyword Data

If you’ve used the Internet for any length of time, you’re probably aware that the “s” you sometimes see after “http” in your URL bar means you have a secure connection. This is good for consumers, but a huge blow …

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