PPC: The “Set It & Forget It” Strategy

Severe Threat – You’re in Danger of Losing Clicks & Conversions

This is part of the PPC TERROR ALERT series that recognizes that PPC managers all share responsibility for effective PPC campaigns, should always be aware of the heightened risk of losing clicks & conversions and what they should do to create winning PPC strategies.


Are you getting the most from your PPC campaigns? What tracking systems and analytics do you have in place to discover whether or not your pay per click campaign needs to be optimized? Bryan Eisenberg, founder of FutureNow, highlighted the top “7 Signs Your PPC Campaigns Needs Optimization,” and we’ll break down each fundamental component of an effective pay per click campaign (as well as a corresponding threat level) over the next several weeks.

Sign #1: “You use the set it and forget it strategy to PPC.” Considering this is arguably the worst offense PPC managers can make, we’re assigning it a Severe mistake that can and will cause you to lose clicks and conversions. If you created your pay per click campaigns and left it static for months (or even weeks), there is no doubt that there’s considerable room for improvement. “The seasons change, traffic flow and traffic quality change, even Google’s Quality score changes,” states Eisenberg.

In order for your PPC campaign to be as effective as possible, you have to constantly and consistently adjust it to keep up with competitors, give your client a solid competitive advantage and increase clicks and conversions. Ads should be always be targeted, and in line with the latest changes to Google’s many metrics and search algorithms.

PPC Professionals is a team of highly knowledgeable and experienced PPC experts who constantly search for ways to improve pay per click campaigns for our clients. We go to great lengths to maintain the high performing PPC campaigns our clients expect. To learn more about how PPC Professionals can transform the potential of your business, call (954) 606-5359 today, and stay tuned for next week’s installation of this 7-part series!