As a part of our PPC consulting services, we teach clients all about landing page A/B testing and why it’s so important to the success of an AdWords account. BrandonGaille.com provided a simple definition of A/B testing in the “How to Test Your Landing Pages” infographic – “A/B testing, or split testing, is an experimental approach that is used to compare two versions of a landing page (A and B).” Think of it as the digital version of a classic 6th grade science experiment involving a control and a variable – “both pages will be identical except for a single variation that could impact user behavior.” If page A results in more purchases than page B, page A is obviously the winner.
Our PPC consultants also teach customers about multivariate testing, which allows you to test several changes simultaneously. For example, you can include multiple headlines, images and buttons to see which results in the highest conversion rates and revenue.
So which elements of your webpage should you focus on? Test different call-to-action buttons, page headlines, pricing strategies, sales copy, unique selling propositions (USPs), text fonts and styles and the page layout and design. It may seem like a lot of work, but testing the elements of your website to discover what’s attracting or hurting business is critical to the success of your eCommerce company.
See the infographic below for 15 clear and concise steps to a successful testing campaign. Need a PPC consultant? Contact PPC Professionals today for a free PPC audit! Call 954-606-5359 today.