PPC Management for Advertising Agencies

PPC Management

Although Google AdWords has been around for a little over 12 years, many traditional advertising firms haven’t made the foray into pay per click marketing yet. Consider this scenario: You work for an advertising agency and a client you’ve maintained a …

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PPC Management for Large Companies

PPC Management

We’re one month into 2013 and it’s time to take a fresh look at what it takes to manage successful high-volume Google AdWords campaigns. Large accounts typically have a budget anywhere from $10,000 to $100,000 per day. These companies clearly …

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PPC Professionals – Proven Results

CTR and CPC

 PPC Management is an art form. At PPC Professionals we have talked a lot about what we can do for you and how to help improve your bottom line. So we have decided to showcase what we can do for …

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Two Major Keys to Your PPC Success

PPC management

We’ve touched on the importance of the quality of your website in terms of a successful PPC campaign a few times, but today we’re going to delve a bit deeper. Your pay per click management skills may be so impressive …

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PPC Terror Alert Series: Testing Match Types

PPC Terror Alert Series

Elevated Threat – You’re in Danger of Losing Clicks & Conversions This is part of the PPC TERROR ALERT series that recognizes that PPC managers all share responsibility for effective PPC campaigns, should always be aware of the heightened risk of …

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PPC: Testing Variations of Your PPC Ads

PPC Terror Alert

High Threat – You’re in Danger of Losing Clicks & Conversions This is part of the PPC TERROR ALERT series that recognizes that PPC managers all share responsibility for effective PPC campaigns, should always be aware of the heightened risk of …

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Google Declutters Low-Quality Exact-Match Domains

Matt Cutts Google

Still believe that registering for a domain name that is an exact match for a high-ranking search term is a part of Google SEO 101? Think again. Late last month, Matt Cutts, Head of the Webspam Team at Google, tweeted …

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PPC Campaigns and Mobile Devices

Pay Per Click Mobile

How often do you use your mobile phone or other mobile devices? Checking your email, updating your status on one of your many social networks or even just a simple Google search? More than likely, you use your cell more …

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Optimized Google AdWords Campaigns

AdWords Optimization

Setting up optimized Google AdWords campaigns is not a ‘one size fits all’ process. Each company offers individual products and services, requiring thorough research to reach the ideal target audience. One of my favorite tools is the Search Query Report (Search …

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Employees Wasting Time at Work?

PPC Consulting

Let’s be honest – the job your boss believes takes all day to complete, really takes an hour or two at the most. As an employee, there are much more “important” things to do; update Facebook, email friends and/or family about …

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