PPC Playbook Episode 10: Own the Back to School Season

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 10 explains how you can use the Back to School season, the second biggest shopping season of the year, to increase sales and conversions in a major way. Shane and Maria discuss the increase in activity for Back to School related businesses as well as the reasoning behind pulling back if you’re not marketing a product or service related to this busy time of year. Learn how to effectively analyze data from the previous year, determine your best sellers, be aware of the different first days of school across the country and sales tax holidays, optimize your Google Shopping Campaigns and be mobile-ready for Back to School season. Plus, don’t miss hearing what old school rap group Maria caught up with at a charity event and Shane’s run-in with Google’s Matt Cutts.

BONUS: Google is about to convert Product Listing Ads to Google Shopping Campaigns, be ready with a step-by-step guide to setting up Google Shopping Campaigns and Optimizing Product Feeds from the PPC Professionals AdWords Best Practices Tutorial.

PPC Playbook provides an interactive and friendly atmosphere for pay-per-click managers to get their industry news fix and questions answered. Subscribers can Tweet their PPC-related questions to @ppcplaybook and receive answers on future episodes. New episodes air Thursdays at 3 p.m. EST on WebmasterRadio.FM.

We offer a free PPC Audit and are available to speak with you if you’d like an evaluation of your current PPC account.

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