PPC Playbook Episode 11: Big AdWords Changes – Close Variants & Call Conversion Tracking

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 11 explores two new changes to Google AdWords and what it means for your business. Listen to the experts guide you through the benefits and potential hazards of Google’s decision to eliminate the ability to opt-out of close variant keywords for phrase and exact match keywords.

Next up, learn about Google’s new Call Conversion Tracking feature and whether or not it may be the right tool for you. And last but not least, don’t miss hearing how Maria put her strength to the ultimate test (watch her in action) and the car-crushing showdown Shane attended this past weekend.

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To learn more about Keyword Match Types and Conversion Tracking visit the PPC Professionals AdWords Best Practices Tutorial.

PPC Playbook provides an interactive and friendly atmosphere for pay-per-click managers to get their industry news fix and questions answered. Subscribers can Tweet their PPC-related questions to @ppcplaybook and receive answers on future episodes. New episodes air Thursdays at 3 p.m. EST on WebmasterRadio.FM.

We offer a free PPC Audit and are available to speak with you if you’d like an evaluation of your current PPC account.

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