PPC Playbook Episode 15: Generate Traffic & Profit Using Facebook Advertising

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 15 guest stars PPC Pro’s own Dustin Miller to examine top performing strategies to generate traffic and profit from Facebook Advertising.

Facebook Ad Strategies & Tips Discussed:

  • Gaining additional website visits and conversions from Facebook

  • The advantages of setting up News Feed campaigns over right column ads

  • Facebook remarketing and how to exclude previously converted audiences to avoid displaying ads to customers

  • Targeting customers or leads using an email list

  • Detailed steps for setting up successful Facebook ads

  • How to select the best Facebook ad type

  • Add an extra 200 character-count description to every Facebook ad

  • New Facebook image finder gives you access to free Shutterstock images for your ads

  • Extra hidden features within Facebook Power Editor

  • Utilizing UTM variables in Facebook ads to track performance using other analytics platforms

  • Use the Facebook Grid Tool to determine if your image ads contain more than 20% text

Plus, don’t miss the multitude of targeting options Facebook Advertising offers like location, age, gender, workplace, relationship status, language, education, birthdays and more. Learn how to take full advantage of this unique type of targeting that also includes layering targeting options with custom built audiences.

For a detailed PPC guide, check out our AdWords Best Practices Tutorial.

PPC Playbook provides an interactive and friendly atmosphere for pay-per-click managers to get their industry news fix and questions answered. Subscribers can Tweet their PPC-related questions to @ppcplaybook or comment below. New episodes air Thursdays at 3 p.m. EST on WebmasterRadio.FM.

PPC Professionals offer a free PPC Audit and are available to speak with you if you’d like an evaluation of your current PPC account.

Be sure to Subscribe and leave a review on iTunes and Stitcher to let us know how PPC Playbook is helping you!

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