PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 17 presents several solutions to marketing a product or service with low search volume due to lack of demand or low product awareness. The PPC Pros discuss several approaches to solving the low search volume problem.
Here are some ways to combat low search volume:
Experiment with near matches in AdWords to get in front of origination traffic (Pro Tip: Don’t use dynamic insertion in these ads)
Create Display campaigns using targeted placements
Utilize YouTube how-to videos, an often under-used marketing secret
If you’re already doing email marketing, try to apply the same approach to a direct mail campaign with similar targeting segments
Get creative with old-school guerrilla marketing and affiliate marketing
PPC Playbook provides an interactive and friendly atmosphere for pay-per-click managers to get their industry news fix and questions answered. Subscribers can Tweet their PPC-related questions to @ppcplaybook or comment below. New episodes air Thursdays at 3 p.m. EST on WebmasterRadio.FM.
PPC Professionals offer a free PPC Audit and are available to speak with you if you’d like an evaluation of your current PPC account.