PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 19 invites special guest Tim Ash, CEO of SiteTuners, founder of Conversion Conference and author of Landing Page Optimization. Listen as the Pros dig deep into the mind of the conversion rate optimization king to discuss effective landing pages that convert at dramatic rates. Tim and the Pros review the do’s and don’ts of landing page layouts as well as provide detailed examples of these tactics in action.
Featured Conversion Optimization Topics:
Common conversion issues – match ad copy to landing page message
Set up an alternate CTA for users not quite ready to buy
Utilize email funnels to butter up potential consumers (Pro Tip: This process can increase your AdWords bottom line conversion numbers by 30%)
The Holy Trinity of powerful landing page design – clear page headline, a form with directions and a well-defined CTA button
BONUS: For a limited time, we’re offering a Free PPC Audit for one of your PPC accounts, your choice!
PPC Playbook provides an interactive and friendly atmosphere for pay-per-click managers to get their industry news fix and questions answered. Subscribers can Tweet their PPC-related questions to @ppcplaybook or comment below. New episodes air Thursdays at 3 p.m. EST on WebmasterRadio.FM.