PPC Playbook Episode 20: YouTube Advertising – A Beginner’s Guide

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 20 thoroughly explores the online advertising route less taken: YouTube advertising. YouTube states it receives visits from more than one billion unique users each month. There are few marketers taking advantage of this incredibly large audience and those that do, fail to take advantage of its full potential. When done correctly, YouTube traffic can equal about 25% of your total traffic. Learn how to correctly structure a YouTube ad campaign and tap into all the potential waiting in this video-sharing platform giant.

Your YouTube Strategy Guide:

  • Detailed steps on how to leverage the YouTube algorithm: practice smart organic SEO with keyword-rich titles and descriptions, embed videos on your site, run a targeted video campaign in AdWords, and engage in social interactions alongside the video

  • Channel organization and how to utilize secondary channels to segment content

  • Targeting options available: ‘Topics’ vs ‘Interests’, keywords, placements and best practices for targeting videos and/or channels

  • Breakdown of the three ad formats offered: in-stream, in-search and in-display

To learn more about YouTube Advertising and Display Network placements visit the PPC Professionals AdWords Best Practices Tutorial.

BONUS: For a limited time, we’re offering a Free PPC Audit for one of your PPC accounts, your choice!

PPC Playbook provides an interactive and friendly atmosphere for pay-per-click managers to get their industry news fix and questions answered. Subscribers can Tweet their PPC-related questions to @ppcplaybook or comment below. New episodes air Thursdays at 3 p.m. EST on WebmasterRadio.FM.

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