PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 7 examines the anatomy of an AdWords ad, selecting the right ad extensions and tips on how to create perfect text ads to improve your click-through-rate (CTR) and quality score. Learn why crafting the ideal ad is crucial to your campaign’s success and the true purpose behind Google’s Quality Score. Also, if you’re using Dynamic Keyword Insertion (DKI) or have been thinking about testing it out, you need to be aware of certain dangers that come along with this useful method of increasing click-through rates. In this week’s fun fact, hear what Maria found lurking in her photos from a recent ghost tour and the alternative method of transportation Shane wants to start utilizing.
PPC Playbook provides an interactive and friendly atmosphere for pay-per-click managers to get their industry news fix and questions answered. Subscribers can Tweet their PPC-related questions to @ppcplaybook and receive answers on future episodes. New episodes air Thursdays at 3 p.m. EST on WebmasterRadio.FM.
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