PPC Playbook Episode 8: Optimize Your Google Display Network Strategy

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 8 explores key factors necessary for the success of Google Display Network campaigns. Listen to the experts as they walk you through automatic placements, managed placements and placement exclusions. Learn how to review Display reports to figure out which are your best and worst performing Display placements. Plus, hear what the quirky-named cooking class Maria recently attended was all about and what has Shane feeling so optimistic these days.

Additional information including examples about the Google Display Network is available in the PPC Professionals AdWords Best Practices Tutorial.

PPC Playbook provides an interactive and friendly atmosphere for pay-per-click managers to get their industry news fix and questions answered. Subscribers can Tweet their PPC-related questions to @ppcplaybook and receive answers on future episodes. New episodes air Thursdays at 3 p.m. EST on WebmasterRadio.FM.

We offer a free PPC Audit and are available to speak with you if you’d like an evaluation of your current PPC account.

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