PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 9 delves deep into negative keywords and how to use them to your advantage. By building intelligent negative keyword lists, you can exclude traffic for irrelevant search queries which can ultimately lead to improved CTR. Shane and Maria show you how to access pre-defined negative keyword lists set for your industry, how to sift through search query reports for both negative and positive keyword opportunities, the proper match type for negative keywords and much more. Also, find out what sport Maria used to play in the streets of the Bronx and which one Shane played back in the day.
PPC Playbook provides an interactive and friendly atmosphere for pay-per-click managers to get their industry news fix and questions answered. Subscribers can Tweet their PPC-related questions to @ppcplaybook and receive answers on future episodes. New episodes air Thursdays at 3 p.m. EST on WebmasterRadio.FM.
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