PPC Playbook Episode 9: Top Strategies for Using Negative Keywords

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 9 delves deep into negative keywords and how to use them to your advantage. By building intelligent negative keyword lists, you can exclude traffic for irrelevant search …

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PPC Playbook Episode 8: Optimize Your Google Display Network Strategy

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 8 explores key factors necessary for the success of Google Display Network campaigns. Listen to the experts as they walk you through automatic placements, managed placements and …

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PPC Playbook Episode 7: Writing Effective AdWords Text Ads

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 7 examines the anatomy of an AdWords ad, selecting the right ad extensions and tips on how to create perfect text ads to improve your click-through-rate (CTR) …

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PPC Playbook Episode 6: Advanced Tracking with Analytics Expert Feras Alhlou

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 6 dives deeper into Google Analytics with advanced conversion tracking concepts. In case you missed it, listen to Episode 5 for a basic understanding of Google Analytics …

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PPC Playbook Episode 5: Link AdWords with Google Analytics for Enhanced Management

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode Five¬†explains how to enhance your AdWords PPC management with important data from Google Analytics. Shane and Maria discuss why it is important to track conversions/leads, why you …

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PPC Playbook Episode 4: What You Can Expect At Ticket Summit 2014

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode Four gives a sneak peek into Ticket Summit, an annual conference and trade show for the ticket and live entertainment industry this year being held in Las …

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PPC Playbook Episode 3: Transitioning to Google Shopping Campaigns

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode Three explains the benefits of transitioning to Google Shopping Campaigns from Product Listing Ads featuring PPC Professional‚Äôs own, Dustin Miller. Hear the benefits Shopping Campaigns offer ecommerce …

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PPC Playbook Episode 2: Merging SEO & PPC Ideologies

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode Two shows you how to save 20 to 30% on AdWords spend by taking advantage of basic SEO tactics and how to apply it to your PPC …

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PPC Playbook Episode 1: AdWords Account Structure Best Practices

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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode One reveals how to properly structure and segment your AdWords account to produce the most conversions at the lowest cost per acquisition. Shane and Maria discuss the …

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