PPC Playbook Episode 3: Transitioning to Google Shopping Campaigns

PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode Three explains the benefits of transitioning to Google Shopping Campaigns from Product Listing Ads featuring PPC Professional’s own, Dustin Miller. Hear the benefits Shopping Campaigns offer ecommerce advertisers including new custom labels, tools to help analyze your competitors and ways to optimize product campaigns. Learn more about Dustin’s Weng Chun Kung Fu skills and find out what activity Maria participated in over the weekend that got her some serious airtime.

PPC Playbook provides an interactive and friendly atmosphere for pay-per-click managers to get their industry news fix and questions answered. Subscribers can Tweet their PPC-related questions to @ppcplaybook and receive answers on future episodes. New episodes air Thursdays at 3 p.m. EST on WebmasterRadio.FM.

Further information and a step-by-step guide to setting up Google Shopping Campaigns and Optimizing Product Feeds is available in the PPC Professionals AdWords Best Practices Tutorial.

We offer a free PPC Audit and are available to speak with you if you’d like an evaluation of your current PPC account.

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