Setting Up Your AdWords Account

To set up your Google AdWords account, you can use any email you have. Please note, do not use an email that might have been previously associated with an AdWords account.

Before you begin setting up your account, you should first decide which platform is best for your business and budget. AdWords Express may be best for companies that wish to spend $1,000 or less each month, advertise locally and don’t have a comprehensive understanding of PPC management. For larger companies with a budget of $1,000 or more per month who have a firm grasp of the fundamentals of AdWords, AdWords Express is not recommended.

If you are setting up an AdWords account, follow the steps below.

*Note that once you set your Time Zone and Currency settings that you cannot go back and change them. For tracking purposes, the correct time zone is even more important. For example, if you’re on the east coast and a customer makes a purchase at 12:00 a.m., but your time zone is set to Pacific, it will look as though the customer made the purchase at 9:00 p.m. This can cause the data on your daily sales reports to be inaccurate. Set up your AdWords account.

  1. Go to
  2. Click Sign up now.
  3. On the Create Google Account page, select I have an email address and password I already use with Google services like AdSense, Gmail, Orkut, or iGoogle if you are using one of these accounts to set up your AdWords account. Choose I do not use these other services if you are using a non-Google email account.
  4. On the Create Google Account page, either sign into your Gmail account or create a new AdWords account.

  5. Select your time zone and currency preferences.

  6. Click Sign in to your AdWords account at the bottom of the page.

  7. On the next screen, choose Billing summary from the drop down menu.

  8. Choose the country that is associated with your billing address.

  9. Enter your billing information on the next page.

  10. Choose your payment method and click Continue.

Congratulations! You have successfully completed your AdWords account set up.

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Next, read all about Google AdWords Campaigns

Learn how to properly segment Campaigns and Ad Groups.