Image and Animated Ads
Image and animated ads are a part of the Display Network, which contains thousands of websites and applications, such as blogs, online newspapers and Google websites. Image and animated ads help capture the attention of your potential customers with engaging graphics as they browse the Web. Using a combination of text and graphics or animations help convince customers to visit your website.
Image ads can appear in several pre-approved sizes, which are measured in pixels. As with all ads on Google AdWords, there are rules with which you must comply. Beyond the technical requirements, Google has a list of content requirements that you must meet with your image or animated ad:
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Next, learn about Ad Extensions.