One of the most confusing areas in paid search for e-commerce advertisers is bid management. Making sure you aren’t overpaying for keywords, knowing how to increase profits on your best performing keywords and understanding how to interpret conversion data intelligently, …

The goal for optimizing your Google Shopping Campaigns is to make sure Google views your products as relevant to your target customer’s search queries. By having target keywords in the product titles and descriptions, it can help Google recognize your …

If you’ve used the Internet for any length of time, you’re probably aware that the “s” you sometimes see after “http” in your URL bar means you have a secure connection. This is good for consumers, but a huge blow …

As a part of our PPC consulting services, we teach clients all about landing page A/B testing and why it’s so important to the success of an AdWords account. BrandonGaille.com provided a simple definition of A/B testing in the “How …

Although Google recently redesigned AdWords Express with real-time ad preview and clearer stats and graphs, not all of the changes have been for the better. While you can still access AdWords Express through My Client Center (MCC), you can no longer …

No matter how experienced you are with Google AdWords, any professional pay-per-click manager understands the importance of having a second pair of eyes (or six) review their account. The countless features and nuances of AdWords make it virtually impossible to …

Yesterday, the Senate approved the Marketplace Fairness Act, a bill proposed to add state sales tax to products and services sold by e-Commerce businesses. While the bill is intended to even the playing field between online businesses and brick-and-mortar stores, …

Local Internet marketing is one of the best ways to grow your business. Our team effectively built a strong presence for Lauderdale Hyundai, a website we created for former Hyundai sales representative Carrie Caruso. With a focus on search engine …

Building on the bulk editing tools Google introduced last November, the search company rolled out a new keyword bulk editing feature on April 1st. This feature is designed to make it easier to add, edit, and remove a large number …

Although pay-per-click (PPC) advertising has existed for over a decade, the mere mention of the model to those unfamiliar with PPC marketing is often met with a raised, quizzical eyebrow. Today’s online advertising landscape is more competitive than ever before, and is …