PPC Playbook Episode 30: Benefits of PPC for Small Businesses

Small Business PPC Benefits

PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 30 convinces all Small Businesses that PPC advertising is essential to the success of their online marketing plan. The Professionals outline each way your small biz can greatly benefit from …

More

PPC Playbook Episode 29: Local PPC Strategy for Multiple Locations

PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 29 presents a detailed plan of action on managing a PPC account for businesses with multiple locations. Dustin and Maria review various local PPC strategies to effectively manage these type …

More

PPC Playbook Episode 27: January Advertising Opportunities for Peak Travel Season

PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 27 invites Google executive, Marco Reginelli, to discuss advertising opportunities for the annual travel spike. This peak travel season runs from January to April due to ski season, spring break …

More

PPC Playbook Episode 26: Wordplay Research for Multiple Meaning Keywords

ppc-playbook-episode26

PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 26 unites the PPC Professionals, including occasional co-host Dustin Miller, to share their insight on keyword research strategies for multiple meaning keywords. The more meanings a word has, the harder …

More

PPC Playbook Episode 25: Remarketing 101, Plus Plenty of Pro Tips

PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 25 breaks down the process of remarketing, how to set up these types of campaigns to correctly target audiences at each step in the conversion process, and how to ultimately …

More

PPC Playbook Episode 24: 4 Ways to Effectively Manage CPA

PPC Playbook is hosted by PPC experts, Shane Ryans . Episode 24 reviews Cost-Per-Acquisition (CPA), aka “Cost-per-converted customer”, a key metric in providing a high-level view of your overall campaign performance. The Professionals thoroughly review four interconnected ways to help …

More

PPC Playbook Episode 23: New PPC Features from AdWords & Bing

PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 23 introduces a recent update to AdWords allowing for real-time updates to existing ads using dynamic insertion. In other PPC News, Bing launches a new Campaign Planner, Dynamic Sitelinks, tablet-related …

More

PPC Playbook Episode 22: Competitive PPC for the Holiday Season

PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 22 prepares your PPC campaigns to get aggressive for the upcoming spike in the holiday shopping season that will continue to run through the end of 2014. The Pros review …

More

PPC Playbook Episode 21: Ad Extensions, Often Underused and Sometimes Abused

ppc-playbook-episode21

PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 21 features PPC Professionals’ own Dustin Miller to review the use of Ad Extensions and explain which are best suited to create the most impact for your business. If used …

More

PPC Playbook Episode 20: YouTube Advertising – A Beginner’s Guide

ppc-playbook-episode20

PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 20 thoroughly explores the online advertising route less taken: YouTube advertising. YouTube states it receives visits from more than one billion unique users each month. There are few marketers taking …

More