PPC Playbook Episode 26: Wordplay Research for Multiple Meaning Keywords


PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 26 unites the PPC Professionals, including occasional co-host Dustin Miller, to share their insight on keyword research strategies for multiple meaning keywords. The more meanings a word has, the harder …


How Exact Match Negative Lists Improve Your AdWords Campaigns

AdWords Exact Match Negative

If you have any experience with Google AdWords, you’re at least loosely familiar with negative keywords. Negative match types are arguably the least understood of all the keyword match types, but are one of the most valuable tools you can use …