According to MarketingSherpa, 60% of marketers say their email campaigns are producing a ROI for their organization. Is yours? Check out these five helpful guides and find out if you’re doing it right.
The How-To Guide to Responsive Email Design – Start with the basics.
This handy infographic guides you through the process of constructing your e-newsletter so every viewing platform is flattering for it, no matter the size screen. (protip: use a pre-made responsive template to save on time.)
Look What You Can Do With MailChimp – Get inspired.
Take a scroll through beautiful drool-worthy designed newsletters sent using MailChimp and get some ideas for your own.
The Ultimate List of Email SPAM Trigger Words – Beware of SPAM filters.
No one wants to get dumped, (to the SPAM box that is!), especially not your newly crafted email! Avoid using these SPAM trigger words in the subject line and you’ll get past the gatekeeper of your recipients’ inbox.
Holiday Email Marketing Guide – Make it a date.
Take advantage of holidays and seasons to market your next email. Add this Google Calendar to your own and get notifications for email opportunities of important dates and holidays. This is a great tool to use if your brand sells products.
37 Tips for Writing Emails that Get Opened, Read, and Clicked – Crash course on email success.
Finally, run through these extremely helpful tips before you hit ‘Send’!
What email marketing techniques have worked for you? Tell us in the comments below!