Facebook Rolls Out Improved Page Insights

Just when you were getting used to Facebook’s new Graph Search, the sneaky social media giant rolled out new and (much) improved Page Insights to seemingly random users. If you’re a social media marketer, chances are you’ve had a laundry list of suggested features for Page Insights. After exploring, we have to say we’re pretty impressed with the improvements. Check it out:

First, a general overview of how much better everything is about to be.

New Facebook Analytics

We could see which specific geographic regions our likes were coming from before, but now we only have to go to one place to see how many times a Page was liked and unliked each day.New Facebook Analytics 2

Gain better insight into which type of posts are most (and least) popular by examining the reach of each individual post. New Facebook Analytics 3

This is one of the best new Page Insights features. Before, if you wanted to see how many likes, shares, or comments a particular post received, you had to download the Excel file and sift through metrics with slightly convoluted names (i.e. “virality” and “engagement”). While it was simple to figure out what activities comprised these metrics, it’s much more straightforward now – and all in one place.New Facebook Analytics 4

Not only can you see likes, shares and comments for individual posts more easily, you can now find out how those who engaged with your posts are similar or different, further helping you customize your social media strategy.New Facebook Analytics 5

We haven’t seen many reports about the new and improved Page Insights, but expect to see plenty of reviews from the social community as Facebook continues to roll out the new features. At PPC Professionals, we make sure to stay on top of all the latest trends in online marketing. When you’re looking for expert pay-per-click management services, our team of experienced and knowledgeable professionals delivers. Improve your Google AdWords campaigns and see a higher ROI, more customers, leads and more – all at an unbeatable price. Contact us today at (954) 606-5359 for a FREE PPC audit!

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