PPC Managers: Bidding Segmentation for Tablets

AdWords Bidding Segmentation Tablets

In the midst of the iPhone 5 craze, PPC professionals are taking a closer look at both the mobile and tablet markets. Tablets are playing an increasingly pivotal role in the strategic plans of major tech companies, and will only …


Pay Per Click Takeover – US Online Ad Spending Growing

PPC Ad Spend US

Invesp created a fascinating infographic detailing the Ad spend on search engines in the U.S. It shows that it has grown exponentially since 2011 (up 27 percent), and is only expected to continue into 2016 and beyond. The top four …