PPC: Testing Variations of Your PPC Ads

PPC Terror AlertHigh Threat – You’re in Danger of Losing Clicks & Conversions

This is part of the PPC TERROR ALERT series that recognizes that PPC managers all share responsibility for effective PPC campaigns, should always be aware of the heightened risk of losing clicks & conversions and what they should do to create winning PPC strategies.


Another week, another great tip from Bryan Eisenberg on how to optimize your Google AdWords campaigns. This week, we’re focusing on varying your PPC ads. If you’re brand new to pay per click advertising, you might set up your campaigns, write up a single ad for each, and wait for the profits to start rolling in (at least we’re hoping you’re brand new if this is a common practice).

So what does Eisenberg suggest to make the most of your campaigns/ads? He wisely suggests to try testing several different variables in your ad copy. These include:

  • Headlines
  • Different offers
  • Variations of your USPs (Unique Selling Propositions)
  • UCPs (Unique Campaign Propositions)
  • Calls to action (“try,” “learn,” “get,” “save,” etc.)

Varying your ads serves many purposes, but the most important is that it allows you to see which combinations of the above variables get the most clicks and conversions. As everyone in the field of online marketing knows, constant optimization is key to a successful PPC campaign. This element of your campaign is one of the top factors in optimization, therefore, we’re assigning it a High PPC Terror Alert threat.

Our PPC agency is dedicated to conducting thorough research on your business, creating custom campaigns and long tail keywords guaranteed to make the most of your pay per click campaigns. Our PPC experts conduct educated experiments with pay per click ads to discover which are the most effective, getting clicks, driving conversions and significantly increasing sales. Are you getting the most out of your Google AdWords campaigns? Call PPC Professionals today to find out – (954) 606-5359.

Leave a Reply

You must be logged in to post a comment.