In addition to pay-per-click management and PPC training, our team members possess a broad range of online marketing skills. We offer social media management services, SEO services, email marketing services and more in order to provide a comprehensive offering to existing and potential clients. Today, we’re discussing email marketing and the importance of knowing when to send your weekly emails.
According to a study by ConvinceAndConvert.com, 44% of email recipients made at least one purchase last year based on a promotional email. And the awe-inspiring facts email marketing stats don’t end there – roughly half of an email list will either open or click on emails, and email ad revenue reached a staggering $156 million in 2012. Clearly, email marketing continues to be a very worthwhile investment, but do you know when the best time is to send your weekly email to receive the most engagement?
Pure360, a UK-based email marketing company, created an infographic to help you understand the best and worst times to send your emails:
As you can see, 2:00 p.m. to 3:00 p.m., post-lunch time, is prime email-reading time for professionals. However, when you should send your emails depends largely on the nature of your business, as consumers’ mindsets shift throughout the day, leaving them more likely to open and click on certain emails at different times. What day of the week is best to send? According to Experian’s 2012 Q4 Email Benchmark Report, Monday emails had the highest revenue per email.
What are your tips for a successful email marketing campaign? Tell us in the comment section below! Looking for expert pay-per-click training services? Contact us today to learn more at (954) 606-5359.