PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 12 focuses on the impact of mobile devices for your business. The PPC Pros help you understand the difference between website and phone call conversions originating from a mobile device.
The following topics are discussed:
Desktop and mobile segmentation is not always necessary
Set bid modifiers for mobile and desktop traffic
How to setup mobile targeted ads
Bid aggressively for top mobile positions
Forcing click-to-call advantages and disadvantages
On-page mobile optimization and usability
Conversion tracking, including call tracking for mobile landing pages
Also, see this helpful infographic for Call Only Campaigns from our friends at Clicks Geek.
When segmenting desktop and mobile traffic into separate campaigns, don’t forget to set your bid adjustments for both mobile and desktop campaigns. In the desktop campaign, decrease mobile bids by 100% and in the mobile campaign, decrease all your bids by 1/3 first, then use a 300% multiplier. Please comment below with any questions.
In this week’s “Fun Fact,” find out which of Maria’s kin rose up to the ALS Ice Bucket Challenge when she opted out of the ice-water-over-head portion of it, and the new method of transportation Shane is currently in the market for (forget the bike).
PPC Playbook provides an interactive and friendly atmosphere for pay-per-click managers to get their industry news fix and questions answered. Subscribers can Tweet their PPC-related questions to @ppcplaybook and receive answers on future episodes.
PPC Professionals offer a free PPC Audit and are available to speak with you if you’d like an evaluation of your current PPC account.