PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 17 presents several solutions to marketing a product or service with low search volume due to a lack of demand or low product awareness. The PPC Pros discuss several approaches to solving the low search volume problem.
Here are some ways to combat low search volume:
Experiment with near matches in AdWords to get in front of origination traffic (Pro Tip: Don’t use dynamic insertion in these ads)
Create Display campaigns using targeted placements
Utilize YouTube how-to videos, an often under-used marketing secret
If you’re already doing email marketing, try to apply the same approach to a direct mail campaign with similar targeting segments
Get creative with old-school guerrilla marketing and affiliate marketing
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