PPC Playbook Episode 9: Top Strategies for Using Negative Keywords

PPC Playbook is hosted by PPC experts, Shane Ryans. Episode 9 delves deep into negative keywords and how to use them to your advantage. By building intelligent negative keyword lists, you can exclude traffic for irrelevant search queries which can ultimately lead to improved CTR. Shane and Maria show you how to access pre-defined negative keyword lists set for your industry, how to sift through search query reports for both negative and positive keyword opportunities, the proper match type for negative keywords, and much more. Also, find out what sport Maria used to play in the streets of the Bronx and which one Shane played back in the day.

A step-by-step guide to creating Negative Keyword lists and Keyword Mining with SQR’s can be found in the PPC Professionals AdWords Best Practices Tutorial.

PPC Playbook provides an interactive and friendly atmosphere for pay-per-click managers to get their industry news fix and questions answered. Subscribers can Tweet their PPC-related questions to @ppcplaybook and receive answers on future episodes.

We offer a free PPC Audit and are available to speak with you if you’d like an evaluation of your current PPC account.

Be sure to give us a rating and review on iTunes and Stitcher to let us know how PPC Playbook is helping you!


Leave a Reply

You must be logged in to post a comment.