PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode Two shows you how to save 20 to 30% on AdWords spend by taking advantage of basic SEO tactics and how to apply it to your PPC campaigns. Featuring special guest Jim Hedger of AlwaysDigitalMedia.com, Jim further discusses best practices for onsite SEO, keyword relevancy, user experience and quality score. Also, find out what we always wanted to be growing up and the real reason why Shane loves to call Florida his home.
PPC Playbook provides an interactive and friendly atmosphere for pay-per-click managers to get their industry news fix and questions answered. Subscribers can Tweet their PPC-related questions to @ppcplaybook and receive answers on future episodes.
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