PPC Playbook Episode 5: Link AdWords with Google Analytics for Enhanced Management

PPC Playbook is hosted by PPC expert Shane Ryans. Episode Five explains how to enhance your AdWords PPC management with important data from Google Analytics. Shane and Maria discuss why it is important to track conversions/leads, why you should use Analytics conversion data instead of AdWords and how to properly link AdWords with Google Analytics. Also, learn about more advanced tracking methods like event tracking and offline conversion tracking. Don’t miss hearing what kind of TV show Maria was almost cast for and more about Shane’s passion for restoring cars.

PPC Playbook provides an interactive and friendly atmosphere for pay-per-click managers to get their industry news fix and questions answered. Subscribers can Tweet their PPC-related questions to @ppcplaybook and receive answers on future episodes.

A step-by-step guide to linking AdWords with Google Analytics is available on our website. Visit the PPC Professionals AdWords Best Practices Tutorial to learn more about AdWords Tracking & Conversions.

We offer a free PPC Audit and are available to speak with you if you’d like an evaluation of your current PPC account.

Be sure to give us a rating and review on iTunes and Stitcher to let us know how PPC Playbook is helping you!


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